2.1 Rubbermaid may benefit from global marketing standardization by increasing competition which in turn may improve the quality of the products they offer, increase the standard of living in newly penetrated markets and improve labor and environmental standards. However, global marketing standardization may also create an environment with their US operations that reduces the number manufacturing jobs, creates an environment of fear within the workforces and ultimately create a negative company image to US consumers.
4.2 The US Commercial Service can assist companies in translating their corporate materials into foreign languages, promote/display company materials, gather international sales leads and provide assistance with follow up to those leads.
4.3 A joint venture provides a fast and cheap way to enter the international market place and to combine company expertise and resources. A major drawback is that it opens each of the involved parties to take-over by the other. Often times this is the result of disagreement between the two parties’ top managers over the organizational chart, policies and operational and marketing strategies.
4.4 Direct investment is the risky of ways of entering the global marketplace because they have a controlling interest or a minority interest in the company, which means they have the most to lose if the company fails.
5.3 Fluctuating exchanges rates affect a firm’s global sales by making it more or less expensive to purchase a particular product in a specific country relative to another. If the US dollar is strong compared to Japanese yen, products from Japan cost us less and in turn products from the US cost the Japanese more. This in turn affects the amount of imports and exports to and from the US.
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