1.1 The American Marketing Association (AMA) is a professional association comprised of approximately 38,000 members worldwide. "Improving...Promoting...Suppoting..." (mission statement, http://www.marketingpower.com/ marketing professions). They provide professional information resources and development through the study and practice of marketing practices to improve the skills of individuals and the benefits of marketing to individuals and organizations.
2.3 Private educational institutions are an example of a Production Orientated industry. Educational institutions can leverage existing facilities, staff and academic reputation to offer more specialty programs - focusing on what they do best at a higher cost than a public institution. One example is the College of St. Catherine. Although they offer a range of Liberal Arts degrees, they are still best known for their health care programs, in particular the nursing program. They have created a niche by focusing on what they know best. They are able to charge considerable more than would a public school nursing program.
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Not sure if I agree...maybe a public institution, offering general ed classes in large lecture halls to unsuspecting underclassmen/women, might be a better example???
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