5.1 a) Bally’s Health Clubs: gear more towards strength training, toning and health rather than hard core training; personal trainers that are educated in the health concerns of an aging population, for example arthritis and osteoporosis; b) McDonald’s: gear esthetics more towards an aging adult population, less towards the “McPlayland” crowd; continue to improve and increase the about of healthy food offerings; c) Whirlpool Corporation: gear advertising campaigns towards baby boomers that are downsizing, moving to condominiums or smaller homes, couples that have lived in the same home for 30 years and have never remodeled; d) The state of Florida: watch out Florida, you better start building more condominiums!!; e) Target Stores; gear more towards an aging population and less towards the Tween crowd; increase pharmacy services within stores, more mini “health” clinics and services.
9.3 www.fdanews.com The topic that most stood out on the FDA website is medical devices. This industry has been at the forefront of global marketing. Many companies have developed partnerships or subsidiaries outside of the US, in part due to the different regulatory limits between the US and other countries. Producing or manufacturing medical devices outside the US often allows companies to have quicker testing periods and quicker approval. Additionally, it promotes tougher competition worldwide.
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