Week 7 – Chapter 12 Review & Applications: 2.1

2.1) Some part of all marketing channels could conceivably be performed over the internet; transactional functions, logistical functions and facilitating functions. Producers could sell directly to consumers via the web. Retailers use the web for orders from consumers, where all functions of the order process such as product selection and payment processing are all performed on the internet. Additionally, transit can also be scheduled and monitored through the internet. As more and more people become computer savvy, the use of the internet also increases, although branding may be more difficult. The internet has had the most impact on supply chain management and electronic distribution in particular. This can be seen in products ranging from computer software to music and video.