Week 6 – Chapter 11: Activity 1, 2, 3

100% Physical Good 100% Service Good
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J C T E O D H

Easy to Assess Quality Difficult to Assess Quality
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J D H C O E T

In general, it is easier to assess service; you can often see the immediate result of a service, such as a hair cut or dry cleaning. However, some services are harder to assess, such as an oil change. The effect of an improper oil change may not immediately be apparent or traceable. The same can be said for products. You can immediately see the quality of designer jeans, but a problem with a new car may not present itself for a long time after the actual purchase.