Week 8 – Hitwise

I really liked the Hitwise site. Five key offering: 1.) Ranking – great category choices, 2.) Charting – tool for comparing two websites, 3.) Clickstream – shows the path taken to a site, 4.) Search intellignce – What words are used to find the site – good for developing search engine key words, and 5.) Demographics & Lifestyle – always key to identifying your target customers.