3.1) Understanding the target market is a crucial aspect of the communication process because the marketers are trying to inform, persuade, or remind the market about their product or service. To do this effectively, they have to understand the target market so they can determine where, how and what message to communicate.
4.1) Persuasion is generally designed to get a consumer to buy a product or service or take some kind of action and is usually used in the growth stage. This means that consumers already are aware of the product or service and the producer is trying to get the consumer to choose their particular brand. This is also true for mature products. Fast food restaurants are a good example of companies that use persuasive promotions.
5.1) AIDA: Attention, Interest, Desire and Action: the process of meeting promotional goals to get consumers to buy a product or service. Three part process: thinking, feeling and doing. Advertising and PR is most effective in the attention and interest stages; sales promotion most effective in the desire stage; and personal selling is most effective in the interest, desire and action stage.
5.2) http://www.kohler.com/
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